serum's

Discover authentic Korean skincare loved by 4,000+ customers

Authentic Korean formulas
Dermatologist tested
Cruelty-free & vegan options

4,000+ Happy Customers

Free Shipping €40+

Fast Delivery

NEW

Scar Healing Oil

Dry skin Sensitive skin

€18,26

View Details

TRENDING

Retinol Firming Serum

Oily skin

€28,73

View Details

BESTSELLER

Premium Skincare Essence

Combination skin

€22,98

View Details

Nicotinamide Hyaluronic Acid Solution

All skin types

€19,99 €21,73 -8%

View Details

NEW

Nicotinamide Hyaluronic Acid Skin Moisturizing Lotion

€18,95

View Details

TRENDING

Long-Lasting tanning serum

Dry skin Sensitive skin

€20,58

View Details

BESTSELLER

Hyaluronic Acid Pore Shrinking Firming Foundation

Oily skin

€24,98

View Details

Hyaluronic Acid Hydrating Solution

Combination skin

€24,99 €27,84 -10%

View Details

NEW

Hyaluronic Acid Facial Essence

All skin types

€9,99

View Details

TRENDING

Hyaluronic Acid & Vitamin C Face Serum

€37,39

View Details

BESTSELLER

Facial Care Essence

Dry skin Sensitive skin

€3,46

View Details

Antioxidant Hyaluronic Acid Serum

Oily skin

€38,06

View Details

NEW

Anti-wrinkle Facial Serum

Combination skin

€24,06

View Details

TRENDING

Anti Wrinkle Serum

All skin types

€22,65

View Details

BESTSELLER

Collagen Face Care Capsules Serum

€12,60

View Details

TARGETED SERUM COLLECTION

Powerful Active Ingredients

Address your specific skin concerns with concentrated formulas that deliver visible results. From brightening to anti-aging, find your perfect serum match.

High-concentration active ingredients
Fast-absorbing lightweight texture
Visible results in 2-4 weeks

4,000+ customers

Free shipping €50+

Dermatologist Tested

TRUSTED BY 4,000+ CUSTOMERS

Serums That Deliver Real Results

★★★★ 4.2/5 (4,000+ reviews)

Concentrated Korean actives that work from the first drop

Free shipping on orders over €50

Natural Dermatologist Tested Cruelty Free Hypoallergenic

Dermatologist Tested

Feature	Seoul1994	Other Brands
Authentic K-Beauty Formula	✓	✗
100% Natural Ingredients	✓	✗
Dermatologist Tested	✓	✗
Free from Parabens	✓	✗
Suitable for Sensitive Skin	✓	✗
Fast European Shipping	✓	✗
30-Day Glow Guarantee	✓	✗

FOLLOW OUR GLOW

Follow Us On Instagram

@seoul1994.store

Tag us in your K-Beauty routine for a chance to be featured 🌸

Follow @seoul1994.store on Instagram →

Key Ingredients

At the heart of our K-Beauty products are carefully chosen Korean ingredients — we're committed to showing you exactly where they come from.